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iMovie 2013 And Motion 5 Are Working Together, Sort Of

The updates Apple has announced and released since yesterday are very exciting to us. Seeing an all new iMovie that uses effects coming from Motion 5 are great news for motion designers and professional editors. iMovie doesn't just use templates created with Motion,...

Is FCP X Ready for Professional Use?

The revealing of Final Cut Pro X about 2 years ago has sparked a lot of discussion around professional editors. There are many different opinions on this. For some editors Final Cut Pro X is not a professional tool, while others say it is a professional tool indeed. I...

Showing Off Creative Work and Why It’s Hard

Some times it is not so easy to work with clients. Especially when those clients are not clients yet. Sharing a project with others, like us, is not as easy as it sounds. This has happened multiple times now and I know from my own past experience that I once was...

Available Now: 10 Tips for Creating Engaging Product Videos

  Learn 10 of the most valuable best-practice tips for creating engaging product videos for your brand. Perfect your business' online strategy with your own landing page video. 10 Tips for Creating Engaging Product Videos will, not only, teach you 10 of the best...

Creating Great Engaging Videos With 0 Budget in No Time

Things that need to be created don't just appear out of thin air. That should be common knowledge. Though clients expect things to be easy and ready within "a couple of hours". You had these clients too probably. Some common phrases "that shouldn't be so hard", "oh,...

What Is So Hard About Making Videos?

Creating engaging content is extremely difficult. That's why we exist. Recently a client asked us to make a video for their new website. Good product, well designed, not too cheap, not too expensive. To make a decision whether we get the job, they needed an estimate....

How Screencasts Improve Bug Reporting

Since I'm beta testing some apps and my business evolves around apps. I want to share how what I do helps developers improve their apps. (and how you can help them improve them) I hope after reading this you will be able to express more eloquently what you think an...

Link Pond Week 49

Business Insider writes that Social Media Has No Impact On Sales. This is hard to believe. They say businesses attract only a minority of people through these channels, but everybody thrives (and spends millions) to make a good impression on Twitter and Facebook. A...

Minecraft’s Marketing Problems

Minecraft is a great great game. I play it for about a year now. Not all the time, but constantly and occasionally. From a software perspective it's a really fascinating app, because although developers thrive for discoverable apps, Minecraft is not discoverable at...

SEO|SEM changes and what this means for app developers

In this article I try to cover the changes that happened to SEO recently and how it affects app developers. Short version: SEM is dead. Cultivate a follower ship that likes your products and recommends them to their friends.   What's SEO? What's SEM? SEO is...

Link Pond Week 48

Marketing & Business: Tumblr's Ad Chief Says Yes, We're Doing Advertising ... But No One Knows It Thursday is a Big Release Day but a Lousy Marketing Day, According to Chartboost The Power of Getting Hooked on a Feeling: I loved reading this article. Connect to...

Link Pond Week 44/45

Here are some rather unusual links for my Link Pond. This contains some links to things I wasn't able to touch in App Marketing.   7 Ways to Use Facebook to Find and Research Your Target Market Link Analysis * Open Site Explorer * Majestic SEO Net Market Share...

Comments Go Postcard

Thanks for everyone who sent in their favorite code comment or commit message at Macoun. We had a good laugh translating these. As sponsor I had a small stand. I wanted to get people involved and engaged, so we came up with the idea of letting attendees fill out post...

The role of computers in the iPad era

I intend to write some articles on things I wasn't able to touch in my presentation at Macoun. My talk was named "App Marketing", but I could only cover the basics. In this article I want to write about the role of the computer in the "iPad era" and I'd like to start...

Link Pond Week 43

Business Google now lets iOS app promoters measure downloads from in-app ads SEO is dead and Panda killed it Google, Big Data & What it Means for SEO Social Media ROI 2012 How to write a press release (Quora) Communication: How do I learn to clearly communicate...