Here are some rather unusual links for my Link Pond. This contains some links to things I wasn’t able to touch in App Marketing.

 

“The fact is, we are not the center of the market, and haven’t been for a long time. Three decades ago, the personal computer industry was built on the backs of technology enthusiasts. Every product, every ad was created to please us. No longer. Technology must now work for everyone, not just ‘computing enthusiasts’.”

“The United States has been the largest market for iPhone since launch, but has lost some ground in terms of its total significance over the past two years. Approximately 26 percent of the free downloads worldwide originated from the United States in the Apple App Store for iPhone during June 2012. The top 10 largest countries for downloads of the top 200 most popular free applications now consists of United States, China, Japan, United Kingdom, Germany, France, Canada, Italy, Australia and South Korea.”

Inbound marketing is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to your website by producing content customers value. Blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing are considered inbound marketing. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales fliers, spam, telemarketing and traditional advertising are considered “outbound marketing.” David Meerman Scott recommends that marketers “earn their way in” (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they “buy, beg, or bug their way in” (via paid advertisements, issuing press releases, or paying commissioned sales people, respectively).